Advertisments are such a large part of a printed papers' income that it has it own department within marketing, far away from the reporters (lest not taint any future news articles.) Most of the ads are from local businesses wanting to drum up new customers, and organizations that want to promote their cause.An example is below, showing an ad in the Sept. 19-25 issue of Tbo Two for the Tampa Mayor Youth Corps.
Other marketing strategies newspapers use include social media and testimonials to drawn in new readers and subscriptions. Social media can be used to share "teaser" clips of stories and can also serve as a platform for contests. People who place ads in the paper can be invited to give a testimonial on how choosing that particular paper for their ads brought them more customers and attention from the community.
Drew, Bettina. "Marketing Ideas for Newspapers." Houston Chronicle. n.d. n. page. Web. 13 Oct. 2013. <http://smallbusiness.chron.com/marketing-ideas-newspapers-3421.html>.